Iva Blake
Turning Marketing Experience Into Meaningful Growth.
Iva Blake is a marketing leader with more than 17 years of experience across digital marketing, brand strategy, customer acquisition, content, and business growth. As Chief Marketing Officer at SEOCALI, she has spent the past 13 years helping shape the company’s marketing direction and digital strategy.
Her approach combines creativity, data, and a deep understanding of customer behavior to create marketing strategies that deliver genuine value and measurable business results.
Areas of Focus
- Digital Marketing Strategy
- Brand Strategy
- Customer Acquisition
- Content Marketing
- Marketing Leadership
- AI & Future of Search
Topics Iva Writes About
Digital Marketing
Marketing Strategy
Customer-focused strategies built around clear goals, strong positioning, data, and the changing needs of modern businesses.
SEO & Search
AI & Marketing
SEO
Local
100%
How Martin Approaches Content
01 — RESEARCH
Understand the Topic
02 — STRATEGY
Build Around Search Intent
03 — WRITE
Make It Useful
Articles by Iva Blake
- September 1, 2026
- 1:42 pm
My name is Iva Blake, and marketing has been a major part of my life for more than 17 years. […]
- August 25, 2026
- 8:55 am
A client called us last spring, genuinely confused. His rankings were fine. Traffic was down 30%. Nothing had changed on […]
- August 19, 2026
- 11:01 am
Ask a dentist in Sacramento or a plumber in Fresno where their last five customers came from, and you’ll usually […]
- August 10, 2026
- 7:19 am
Most small business owners don’t have an SEO problem. They have a time problem. You already know you should be […]
- July 16, 2026
- 10:59 am
Most California businesses treat their SEO and social media like two separate projects. One team handles the website, another handles […]
- July 10, 2026
- 10:50 am
That’s a Google AI Overview. And if your business isn’t one of the sources it pulls from, you’re losing visibility […]
- July 8, 2026
- 6:31 am
There’s a conversation we have regularly with California business owners who come to us after months of frustration. They tried […]
- June 23, 2026
- 10:36 am
If your California business isn’t showing up in the Google Maps local pack — those three listings that appear at […]
- June 17, 2026
- 10:48 am
Every California business owner asking this question deserves a straight answer, not a “it depends” that leaves them more confused […]
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