Iva Blake
Turning Marketing Experience Into Meaningful Growth.
Iva Blake is a marketing leader with more than 17 years of experience across digital marketing, brand strategy, customer acquisition, content, and business growth. As Chief Marketing Officer at SEOCALI, she has spent the past 13 years helping shape the company’s marketing direction and digital strategy.
Her approach combines creativity, data, and a deep understanding of customer behavior to create marketing strategies that deliver genuine value and measurable business results.
Areas of Focus
- Digital Marketing Strategy
- Brand Strategy
- Customer Acquisition
- Content Marketing
- Marketing Leadership
- AI & Future of Search
Topics Iva Writes About
Digital Marketing
Marketing Strategy
Customer-focused strategies built around clear goals, strong positioning, data, and the changing needs of modern businesses.
SEO & Search
AI & Marketing
SEO
Local
100%
How Martin Approaches Content
01 — RESEARCH
Understand the Topic
02 — STRATEGY
Build Around Search Intent
03 — WRITE
Make It Useful
Articles by Iva Blake
- October 17, 2026
- 6:13 am
30-Second Summary A multi location SEO strategy gives every real branch its own Google Business Profile, its own useful page, […]
- October 13, 2026
- 10:01 am
30-Second Summary The best answer engine optimization tools fall into three groups: free baselines, SEO suite add-ons, and dedicated AI […]
- October 10, 2026
- 7:16 am
30-Second Summary The Google September 2026 spam update started on September 24 and finished early on October 8, a rollout […]
- September 26, 2026
- 5:28 am
TL;DR: What you need to know in 30 seconds Search “site:yourdomain.com” first. Results mean you are indexed, so the issue […]
- September 21, 2026
- 10:43 am
TL;DR: What you need to know in 30 seconds AI tools like ChatGPT and Google AI Overviews recommend brands they […]
- September 8, 2026
- 9:54 am
People are no longer using Google for every search. A potential customer might open ChatGPT and ask, “Who is the […]
- September 1, 2026
- 1:42 pm
My name is Iva Blake, and marketing has been a major part of my life for more than 17 years. […]
- August 25, 2026
- 8:55 am
A client called us last spring, genuinely confused. His rankings were fine. Traffic was down 30%. Nothing had changed on […]
- August 19, 2026
- 11:01 am
Ask a dentist in Sacramento or a plumber in Fresno where their last five customers came from, and you’ll usually […]
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